Hyderabad, Sept. 15 -- Open Instagram. Scroll for a few seconds. There is a good chance you will come across it - a plate loaded with food, a hand picking up one bite after another, the crunch of something crispy, the softness of a dosa, the steam rising from mandi or biryani, and those ASMR sounds that make you hungry even when you just finished eating. You start craving it.

You may not know his face or his name, but if you have spent time on Hyderabad's food side of Instagram, you have seen his reels.

Meet Syed Riyaz, better known as FoodieOnWheelz, the Hyderabad-based faceless food creator whose simple-yet-addictive ASMR videos have built an audience of over 6 lakh followers on Instagram, with his content also drawing a strong audien...