Hyderabad, June 23 -- Bollywood celebrities know how to sell dreams on screen, but some of their real-life businesses are even more dramatic than their films. From dating apps and luxury water to NFTs, vegan meat and teleshopping, these ventures show that fame can create attention, but not always big profits.

What Is Karan Johar's Dating App Elevn?

Karan Johar, one of Bollywood's most famous romantic filmmakers, entered the dating business with Elevn. The app was promoted as a women-led dating platform, where women have more control in the matchmaking process.

The idea sounded interesting because Karan Johar has built his film career around love stories. But the business side caught more attention after startup data screenshots claimed...