Hyderabad, May 25 -- The Telugu film industry is currently witnessing a major discussion around theatre revenue sharing. What began as a silent concern among theatre owners has now turned into a bigger issue between exhibitors and producers, especially ahead of the release of Peddi.

Single-screen theatre owners in Telangana are now demanding a shift from the existing rental model to a percentage-based revenue system, saying their survival is becoming difficult under the current structure.

Issue Between Producers and Theatre Owners?

At present, most single-screen theatres operate on a fixed rental model. This means theatre owners receive a predetermined amount regardless of how well the movie performs.

According to exhibitors, this sys...