Hyderabad, Oct. 1 -- Hyderabad is a city where cinema is not merely watched, it is celebrated. From luxury multiplexes to iconic single screens, theatres across the city often turn into mini-festivals when a highly anticipated Telugu film arrives, with packed shows, fan celebrations and massive FDFS crowds.

But at the heart of Hyderabad's historic cinema hub, RTC X Roads, one theatre appears to have a rather unusual relationship with crowds.

Saptagiri 70MM in Chikkadpally has developed a reputation for staying away from some of the biggest and most hyped releases, the very films that neighbouring single screens are known for celebrating.

'The owner gets tense if he sees too much crowd'

The unusual strategy recently came into the spotl...