India, May 13 -- India Limited has launched its annual Corporate Social Responsibility (CSR) initiative to distribute "Neer Mor" (spiced buttermilk) across key locations in Neyveli, aiming to provide hydration and relief from the summer heat.

The initiative was inaugurated at the Neyveli Arch Gate Bus Stand by Chairman and Managing Director Prasanna Kumar Motupalli, who underscored the company's continued commitment to community welfare. He also personally distributed buttermilk to commuters during the launch.

Senior officials, including Director (Human Resources) Samir Swarup and Executive Director (Legal, Medical and CSR) DVS Narayana Murthy, were present at the inauguration.

To ensure wider outreach, the programme was simultaneousl...