India, June 11 -- In a unique initiative to celebrate Raja Festival while strengthening women-led enterprises, the Mission Shakti Department has launched 'Peetha on Wheels', a mobile food venture aimed at promoting Odisha's traditional culinary heritage and creating enhanced market opportunities for Self-Help Group (SHG) members.

The initiative was inaugurated today by Deputy Chief Minister Pravati Parida at the Subhadra Shakti Bazaar in Bhubaneswar. As part of the programme, six specially designed 'Peetha on Wheels' vehicles were flagged off to serve traditional Odia delicacies across key locations in the city during the Raja festivities.

The mobile units will offer a range of traditional pithas, including Arisa, Kakara, Manda, Chakul...