India, June 10 -- Warner Music Group Corp. (WMG) said Wednesday it has agreed to acquire Sureel AI as the music company looks to help artists, songwriters and other rightsholders get credit and compensation when their work is used in AI-generated content or to train AI models.
Financial terms of the deal were not disclosed.
Sureel's technology creates an "AI DNA" for every work that helps trace how AI models use elements of copyrighted content. The platform also provides intellectual property provenance, compliance reporting and attribution tools, including capabilities to monitor the use of artists' voices, likenesses and performance identities in AI-generated content.
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