India, June 23 -- Walmart Inc. (WMT) has announced plans to acquire Vibe.co, a self-service advertising platform for connected TV (CTV) that specifically caters to small and mid-sized companies.
The financial details of the deal haven't been shared, and it still needs to meet standard closing conditions, such as obtaining the green light from regulators under the Hart-Scott-Rodino Act.
This acquisition is a step in Walmart Connect's strategy to make commerce media more accessible and enhance its ad capabilities. By merging Vibe.co's platform with Walmart's audience data and measurement tools, as well as media assets like VIZIO, Walmart aims to help advertisers run and track their streaming TV campaigns more efficiently.
Vibe.co offers ad...