India, May 20 -- Primary Wave Music has announced a partnership with Pete Townshend, the co-founder of the legendary rock band, The Who.
Over the course of his incomparable 65 years in music, as a solo artist and as co-founder with Roger Daltrey and principal songwriter of The Who, Townshend has written and performed on some of the most legendary songs, including the iconic rock anthems "My Generation," "Baba O'Riley," "Behind Blue Eyes," "Pinball Wizard," "Won't Get Fooled Again," and "Let My Love Open the Door".
Primary Wave said it will partner with Townshend on the exploitation of his name, image, and likeness and the development and exploitation of future creative projects.
Townshend will have access to the company's digital departm...