India, April 15 -- Target Corporation (TGT) on Wednesday announced it is collaborating with Pokemon to launch an exclusive, limited-time collection in celebration of the franchise's 30th anniversary.
The collection will feature more than 100 items spanning apparel, accessories, home goods, and food and beverage, designed to appeal to fans across generations. The rollout will take place in two phases, with around 65 items launching on May 2 and an additional 40 items arriving on June 6.
The lineup reimagines iconic characters such as Bulbasaur, Jigglypuff, and Gengar through contemporary designs, while celebrating the brand's long-standing cultural impact.
Target said the collection was created by teams that include longtime Pokemon fans,...