India, April 15 -- Starbucks has rolled out a beta version of an app within ChatGPT that makes it easier for customers to find and customize their drink orders with the help of generative AI.
To use the Starbucks app, customers can go to ChatGPT's directory and simply type "@Starbucks" to get drink suggestions tailored to their tastes or mood. While they can personalize their orders and pick out locations, they'll still need to finalize their purchases via the Starbucks app or website, keeping the loyalty program intact.
This effort is part of Starbucks' broader "Back to Starbucks" strategy to engage more customers across the U.S. The company has been working on improving how people discover drinks, introducing features like trending beve...