India, Oct. 6 -- OpenAI is expanding advertising on ChatGPT with a new visual ad format that will appear alongside images generated by the chatbot. The ads will initially be tested later this month in the U.S. for users on the Free and Go plans, featuring a limited group of advertisers.
OpenAI said the ads will be clearly labelled, remain separate from generated images and will not influence ChatGPT's answers.
The company said the format is designed to help advertisers showcase products and services through visual examples while reaching ChatGPT's 1.2 billion weekly users.
OpenAI also expanded its advertising measurement tools and partnerships, adding integrations with Hightouch, Tealium and LiveRamp, along with attribution partners incl...