India, June 15 -- KFC is kicking off a big global makeover aimed at drawing in a younger crowd, focusing on boneless chicken options, a wider range of sauces, and revamped restaurant designs, especially as the competition heats up in the fast-growing chicken market.
Yum! Brands Inc (YUM), which owns KFC, says this strategy marks a new beginning for the brand. At the heart of this change is a new menu that highlights boneless chicken, featuring a revamped chicken tender recipe aimed at making them bigger, juicier, and crispier. Plus, KFC is adding to its sauce lineup, rolling out over 20 varieties worldwide and introducing new flavors to cater to those who like to customize their meals.
This month, KFC is launching the new tenders and sauc...