India, Oct. 6 -- On Tuesday, Constellation Brands, Inc. (STZ), a U.S.-based total beverage alcohol company, announced the acquisition of SpikedAde, a differentiated, consumer-led spirit-based ready-to-drink (RTD) beverage brand competing in the emerging sports drink-inspired "Ade" segment.
Constellation's brand-building and distribution capabilities are expected to help SpikedAde expand across the U.S. The deal includes a $75 million payment at closing for 100% ownership, plus up to $278 million in additional payments over five years based on the business's future performance.
The acquisition strengthens Constellation's position in the fast-growing ready-to-drink (RTD) market and expands its portfolio into an emerging consumer category. S...