India, Sept. 5 -- BUM Energy has announced a limited-edition collaboration with breakout country music star Ella Langley.
The partnership debuts with Peaches & Honey, a signature flavor inspired by Ella's Southern roots and bold, unapologetic style, marking a major step forward in the brand's evolution at the intersection of music, wellness, and energy culture.
More than a traditional celebrity beverage collaboration, the partnership comes to life through fan-first experiences, from tailgating activations on Ella's tour to a TikTok Shop-exclusive launch, designed to meet her fans wherever they are.
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