India, May 2 -- Bladder cancer is one of the most commonly diagnosed cancers in the United States - yet it remains one of the least talked about. As May begins, we mark Bladder Cancer Awareness Month - a time to bring visibility to a disease that impacts more than 725,000 people across the country, with over 84,000 new cases expected this year.

Despite these numbers, awareness remains surprisingly low. Many people don't recognize the early warning signs, and that lack of awareness can delay diagnosis. The most important red flag - blood in the urine - is often ignored or dismissed. The Bladder Cancer Advocacy Network, or BCAN's message this year is simple and urgent: Blood in the urine is never normal.

"Awareness is not just about informa...