U.S, Feb. 20 -- Bath & Body Works is now offering some of its popular fragrances, body washes, hand soaps, and candles through an authorized storefront on Amazon.

This partnership allows the brand to meet customers where they already shop, as Amazon is the leading online destination for U.S. beauty shoppers.

The selection on Amazon is eligible for Prime shipping, making it more convenient for Prime members to access Bath & Body Works products. The company's CEO, Daniel Heaf, says this is part of a broader strategy to expand the brand's access points and meet changing consumer preferences.

Before the official storefront launch, Bath & Body Works products were available on Amazon through third-party resellers. The new agreement allows th...