France, Aug. 3 -- Adopted in 2024, the EU AI Act has established one of the world's most comprehensive frameworks for regulating artificial intelligence (AI). It seeks to protect consumers and fundamental rights while providing companies with clearer rules for developing and deploying the rapidly evolving technology.

Some parts of the law were introduced earlier. A series of prohibited practices, including certain forms of AI manipulation and exploitation, have been banned since February 2025, while obligations covering providers of general-purpose AI models began to apply in August last year.

From Sunday, however, the European Commission gained the power to enforce those obligations directly, including by conducting investigations and ...