France, June 20 -- Formerly in charge of sports and sustainability at France's Ministry of Sports and the World Wildlife Fund (WWF) France, Besson now advises French sports federations, insurance companies and local authorities through his agency Sport 1.5 - named for the Paris Agreement target to limit global warming to 1.5 degrees C. Sports ecological transition consultant Mael Besson, in June 2026.

RFI: What does sport have to do with the work of a conservation organisation like the WWF?

Mael Besson: Sport has a powerful influence on our lifestyles, habits, consumption and ideals.

The impact of an athlete drinking from a plastic bottle isn't limited to that one bottle. It's however many bottles are then consumed through imitation. A...