Nepal, July 2 -- The government has approved the 'National Advertisement Policy, 2083' aiming to make the advertisement sector well-managed, transparent, responsive and tech-savvy.

The policy, endorsed by the cabinet meeting on Thursday, has pointed out the need to bring the advertisement via the traditional media along with social networking sites, digital platforms, influencer marketing and artificial intelligence to the regulatory radar.

The government shared the policy was introduced keeping in mind the increasing international competition in the advertisement market, influence of multi-national companies, rapid expansion of digital technology and the need of imparting right information to the consumers.

The policy stated enhan...