Nigeria, March 5 -- This book has six chapters, arranged across 82 pages-from the title page to the index page. Aside from copious citations from relevant articles and chapters of the Holy Bible, the reference page has less than ten cited authorities. The book itself is uncommonly entitled: Christian Relations.

There is something unconventional about the subject of this book: Christian relations. It sounds not just new, but unusual, unheard-of-a coinage with no verifiable roots in scholarly history. If Christianity were a product or an industry, perhaps, this would be a logical concept. The eccentricity is heightened the more by the deliberate use of relations, not relationship.

Across the world, the term public relations, is an establi...