Nigeria, Oct. 24 -- Nigerian content creators and brand executives have called for stronger collaboration to build sustainable creative businesses, as the second edition of PluggedIN brought industry stakeholders together in Lagos.

Woof Studios Africa and Insight Redefini organised the event on Thursday at the Landmark Event Centre, Victoria Island, under the theme, "Beyond the Placement: Rethinking How Brands Work with Creators."

Hosted by actress and media personality Bisola Aiyeola, the event explored how brands, advertising agencies, and digital creators could move beyond one-off sponsored posts to develop original content, digital series and intellectual property capable of generating long-term commercial value.

Building on its in...