Nigeria, Feb. 27 -- Sporty Group, a global consumer internet and media company, has announced the launch of a major television commercial.

The company, which serves millions of daily active users through its technology and operations hubs across four continents, disclosed this in a statement sent to PREMIUM TIMES on Friday.

The statement signed by the company's Vice President of Marketing Media, Elias Gallego, revealed that the commercial is set to air on television networks in the company's key markets from Tuesday.

He said the campaign will feature Nigerian music and sports icons Burna Boy, Victor Osimhen, and Asisat Oshoala at its centre.

It also includes South African football coach Benni McCarthy and rugby union star Cheslin Kolb...