Nigeria, May 6 -- Heineken Nigeria on Sunday launched a landmark experiential campaign in Lagos, introducing a hot air balloon showcase as part of its multi-day House Experience, a fan-driven event designed to combine sport, entertainment and lifestyle engagement.

The activation, held at Ilubirin in Lagos, runs from 5 to 9 May 2026, with some pre-event build-up activities beginning earlier in the week.

Positioned as a first-of-its-kind initiative in the Nigerian market, the experience centres on branded hot air balloon rides offering elevated views of the Lagos skyline, including parts of Eko Atlantic, alongside a curated programme of live sports screenings, music and social activities.

At the heart of the event is the hot-air balloon ...