Nigeria, June 1 -- The Nigeria Tobacco Control Alliance (NTCA) has raised concerns about the growing tactics of the tobacco industry targeting Nigerian youths through social media, entertainment, and lifestyle marketing.

In a statement on Sunday signed by its communications officer, Emmanuel Onwuka, to mark the 2026 World No Tobacco Day, the alliance warned that despite years of tobacco control campaigns and existing laws, Nigerian adolescents remain vulnerable to nicotine addiction due to weak enforcement of the National Tobacco Control Act.

World No Tobacco Day is observed globally on 31 May to raise awareness about the health risks associated with tobacco use, and the theme for this year is "Unmasking the appeal - countering nicotine...