Nigeria, July 2 -- As electricity costs continue to rise across Nigeria, energy efficiency is becoming an increasingly important consideration for households buying home appliances, prompting manufacturers to introduce products designed to reduce long-term power consumption.

The trend was evident in Lagos on Friday when consumer electronics manufacturer TCL Electronics unveiled a new range of inverter air conditioners, smart televisions and connected home appliances aimed at consumers seeking lower electricity bills and smarter home technologies.

TCL, which operates in more than 160 markets worldwide, also announced SIMS Nigeria Limited as its sole distribution and after-sales partner in Nigeria.

Industry players say rising electricity...