Nigeria, May 22 -- Nigeria's entertainment industry has become one of the country's most influential creative sectors, producing globally recognised talents, large-scale events and rapidly growing youth-driven brands.

However, behind the glamour and viral moments lies an industry constantly battling funding challenges, changing audience behaviour and the pressure to remain relevant in an increasingly competitive space.

For entertainment executive and event producer Itoto Emmanuel, sustainable growth in the industry requires far more than hype or popularity.

In this interview with PREMIUM TIMES, he speaks about his journey from organising small-scale events in Benin City to building a growing creative and experiential brand, while refle...