Germany, May 20 -- BASF and Cromology announce a new step forward in circular economy solutions for the coatings industry. Cromology, the French paint manufacturer, will now integrate sustainable raw materials by sourcing the chemically recycled acrylic binder Acronal(R) Ccycled(R) from BASF for use in its Tollens interior wall paints.This innovation enables the transformation of end-of-life tires into recycled resources for decorative paint (via a mass balance approach), combining circular resource use with identical product quality.The binder, produced using chemically recycled feedstocks derived from waste tires, will be used in the new Tollens interior wall paint Maxiline+, available in France from March 2026. Known since 1748 for its e...