United States, July 30 -- Telekom Srbija, the leading telecommunications provider in Serbia and a major presence in Southeast and Central Europe, is redefining what it means to be a modern telecom operator with the help of SAS, a global leader in data and AI.Telekom Srbija is using SAS Customer Intelligence 360, SAS Intelligent Decisioning and SAS(R) Viya(R) to unify campaign management, deliver personalized customer engagement, support real-time decisioning and scale AI-driven marketing.While communication, broadband and connectivity remain a priority, Telekom Srbija has moved beyond traditional telecom services to build one of the region's most successful content production engines, creating TV series, films and documentaries - content th...