SAS recognized as a Leader in Customer Analytics Technologies, says independent research firm
United States, May 21 -- Strong customer analytics are the foundation of consumer trust and today SAS, a global leader in data and AI, announced it has been recognized as a Leader in The Forrester Wave (TM) : Customer Analytics Technologies Q2, 2026 report.According to the report "SAS remains the leader in analytical depth, supporting advanced use cases such as customer segmentation, churn prevention, and customer lifetime value analysis". The report further notes SAS "differentiates through decisioning capabilities that make complex, multistep decisions transparent and governable via visual logic while embedding advanced analytics."SAS Customer Intelligence 360 helps organizations move beyond understanding customers to anticipating their n...
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