United States, Aug. 13 -- Global data and AI leader SAS helped Liverpool FC surprise four supporters with an unforgettable matchday experience as the Reds faced Wrexham AFC at Yankee Stadium on July 29.Liverpool FC used SAS Viya to analyze fan data and identify U.S.-based supporters with strong engagement and specific purchasing behaviors across Liverpool FC digital properties. Using SAS Customer Intelligence 360, the club invited eligible supporters to enter the Anfield to Anywhere Fan Sweepstakes for a chance to win seats just four rows from the pitch. The activation shows how brands can use customer intelligence and AI-powered personalization to deepen loyalty and create timely, relevant supporter experiences. For Liverpool FC, the techn...