Oman, Oct. 20 -- Ooredoo has signed an exclusive partnership with A.IDEA, a regional leader in customer engagement and loyalty, to transform and scale the Nojoom Loyalty Programme in Oman. Under this agreement, A.IDEA will lead the end-to-end management, expansion and modernisation of Nojoom, elevating it into a dynamic and customer-centric digital rewards ecosystem.Ooredoo will continue to provide customer access, communication support and integration with the Ooredoo app, while A.IDEA's services will cover programme strategy, partner onboarding and offer management, customer engagement and performance insights.The partnership begins with Nojoom Life, a new digital lifestyle platform within the Ooredoo app, which will be introduced to cust...