India, Sept. 22 -- Mahindra & Mahindra Ltd., India's leading SUV manufacturer, today launched the Thar OG, a complete reimagination of India's most iconic lifestyle SUV. Starting at ? 10.32 Lakh (ex-showroom), the Thar OG succeeds the three-door Thar unveiled in 2020, which created an entirely new category and one of the most passionate automotive communities in the country.Reimagining a legend is never about rewriting its story. It is about honouring its spirit while making it relevant for a new era. Since inception, the Thar has evolved from being just an SUV into an Indian icon, inspiring a unique Thar Life built around exploration, freedom and self- expression.From remote trails to city skylines, the Thar has broken the mould of traditi...