United States, April 27 -- Liverpool FC (LFC) will use artificial intelligence (AI) and data analytics from SAS to transform how it engages digitally with its supporters - one of the world's largest and most passionate fanbases. As part of its multiyear partnership with SAS, LFC is deploying AI-driven marketing technology in SAS Customer Intelligence 360, alongside the advanced data, analytics, and modeling of SAS(R) Viya(R), to deliver relevant, timely and personalized digital fan experiences, while laying the foundation for the future with more adaptive, real-time digital fan engagement with AI agents.Using AI to create more meaningful fan experiencesLFC will apply SAS AI and analytics to create more targeted and personalized digital inte...