United States, June 9 -- Accenture has agreed to acquire Whalar, a leading creator and social agency, from Whalar Group. Whalar will become part of Accenture Song-adding scaled creator and influencer engagement to its customer growth capabilities. This is a pivotal shift in the evolution of the creator economy on a global scale. By connecting real?time insights, social commerce and AI-driven discovery, Accenture Song will help creators move from one-off brand activations to becoming a more deeply integrated part of customer experiences.Social has become the primary engine of cultural relevance and commerce, where brands are increasingly built, discovered, and experienced. According to the IAB, ad spend in the U.S. creator economy is among t...