India, May 29 -- Retail has spent the last decade digitizing commerce. The next decade will redefine how commerce operates. For years, digital retail transformation has focused on improving transactions: better storefronts, faster checkouts, stronger recommendation engines, and omnichannel experiences. But as AI matures, the conversation is shifting from digitizing customer interactions to redesigning the operating model behind them.

As a result, AI systems are increasingly influencing decision-making across merchandising, pricing, supply chains, customer engagement, and fulfillment. Today's consumers expect interactions that are contextual, adaptive, and immediate. Intelligent systems help businesses improve responses, coordination, and...