India, Sept. 2 -- Debt-ridden telecom operator Vodafone Idea has roped in Bollywood superstar Shah Rukh Khan for its new brand identity campaign, the company said on Tuesday.

The company, in its new logo, has moved the two-dimensional yellow dot below 'i' to the top in a three-dimensional sphere shape. "Vi...unveiled a refreshed expression of its brand identity; evolving its signature visual particle into a dynamic 3D sphere, which has now been moved to the top as compared to before. Vi also revealed Shah Rukh Khan as the face of its upcoming campaign, 'Vi badal raha hai... tayaar rahiye,' the company said in a statement.

Vi said that Khan coming on board is a symbol of the energy, ambition and optimism that the company is bringing to i...