India, July 25 -- Ujjivan Small Finance Bank Limited (Ujjivan SFB) is set to launch the 3rd edition of its Rath Yatra flagship campaign, called 'Bhakti Ra Dori', across Odisha from 20th to 24th July.

This activity is an experiential activation where participants pull a virtual chariot, using the sacred journey of a 'Rath Yatra' experience as a metaphor for purpose, direction and financial progress.

Ujjivan SFB aims to celebrate Odisha's rich cultural heritage while reinforcing its commitment to empowering aspirations, fostering financial inclusion and building deeper connections with local communities. The five-day activation will be hosted across six Ujjivan SFB branches in Odisha.

Commenting on the initiative, Lakshman Velayutham, Ch...