The green advantage: Why sustainability could decide the future of India's MSMEs
India, Sept. 4 -- Given the scale and contribution of the MSME sector, the sustainability of India's growth will depend, in no small measure, on the sustainability of its small businesses. The green transition is undoubtedly a challenge, but it is also one of the great industrial opportunities of the next decade
For fifteen years, a small engineering company in Pune had done everything right. It supplied precision components to a European buyer on time, met exacting quality standards, and remained competitive on price. The relationship was strong, and the next purchase order seemed routine.
Then, just before confirming the order, the European buyer sent a new set of questions. What was the carbon footprint of the product? How much renew...
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