India, Oct. 5 -- The title appears paradoxical, but is also a fact. Tectonic changes in the globalised world, especially now with AI and Chat GPT subsuming us, has inundated humans with a fund of information (I am still grappling with the thought of whether we have truly acquired knowledge). In such a scenario, on social media and various WhatsApp groups there is a deluge of two tribes of people emerging (no offence to anyone - I say this with all humility). One, a legion of Life Coaches and two, a host of best-selling authors.

Perhaps (I could be wrong), they all have noble intentions but are desperate to be under arc lights.

Life coaches seem to be offering solutions to combat stressful conditions, marital problems, healthconditions, ...