Rising prices may hit festive smartphone demand, dent annual sales by up to 30 pc, says report
India, May 30 -- More than half of intended smartphone buyers in India may defer their purchases or shift to the second-hand market during the festive half of the year (July to December) if prices continue to rise, potentially dragging down annual sales by up to 30 per cent, according to a study.
A joint report by Trakin Tech and Techarc, released on Friday, revealed that 54 per cent of intended smartphone demand for the second half of the year is at risk.
The study, which surveyed 5,958 active buyers across the country planning purchases between July and December, found that 48 per cent of these consumers would postpone their purchase until prices settle, while 6 per cent would opt for refurbished or pre-owned devices.
If current pric...
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