India, Aug. 7 -- If the complaint involves non-consensual intimate images, nudity or impersonation, the take-down time is 2 hours

The Union Ministry of Electronics and Information Technology (MeitY) has suggested changes to the information technology rules for faster online content takedowns. If these changes take effect, social media platforms and other intermediaries will have to remove unlawful, AI-generated content within three hours of getting a valid Government or court order. The current deadline is 36-hours.

The updated rules also require clear labels on AI-generated content and faster responses to complaints. These steps aim to tackle problems caused by deepfakes, AI-driven misinformation, and other types of synthetic media.

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