India, May 12 -- Maruti Suzuki India Limited has announced the second edition of its flagship design challenge, DesignXathon 2026, inviting students from Indian and global design institutes based in India to reimagine future-ready mobility for the next generation of buyers. The competition is aimed at encouraging young automotive designers to think beyond conventional styling and create concepts that reflect the aspirations of Gen Z and Alpha customers in 2036.

This year's theme asks participants to envision an iconic vehicle that these younger audiences would want to own in 2036, with submissions expected to reflect a clear design vision for the 2035-2040 period. Entries will be judged on several factors, including the choice of vehicle...