India, April 10 -- Union Women and Child Development Minister Annpurna Devi on Thursday said the Poshan Abhiyaan should become a 'jan andolan' and stressed the need to reduce children's screen time and improve nutrition in the first six years of life.

Launching the eighth edition of Poshan Pakhwada under the theme 'Maximising brain development in the first six years of life', Devi said the campaign is not merely a nutrition programme but an effort to turn it into a "jan andolan" (people's movement).

"The first six years of a child's life are the most important. Eighty-five per cent of brain development takes place during this period, so we all have to pay attention to it," she said.

"This is not just a Poshan Abhiyaan; there are effort...