India, Sept. 27 -- Kerala Chief Minister V D Satheesan on Sunday invited the world to experience the "soul" of God's Own Country, highlighting the state's focus on sustainability, responsible ecotourism and community participation on World Tourism Day.

"On this #WorldTourismDay, Keralam welcomes the world to experience the soul of God's Own Country. From our mist-clad Western Ghats and calm backwaters to a vibrant 600-km coastline, we are redefining travel through sustainability, responsible ecotourism, and community participation," Satheesan said in a post on X.

"May travel continue to build bridges, celebrate local cultures, and drive inclusive growth," he said.

Tourism, Culture and Cinema Minister P C Vishnunadh said the state would...