India, Aug. 12 -- Millions of reels are created every single day across social media platforms in India, and the scale of unlicensed commercial use of copyrighted music is staggering. Based on revenue-at-risk assessments conducted with leading labels on the platform, the Indian music industry is estimated to be losing upwards of Rs 350 crore annually to unlicensed commercial use of its catalogues.

A year ago, ContentLens gave India's music labels something they had never had: evidence of who is using their tracks across social media and streaming platforms, complete with timestamps and financial profiling of the infringing entity. The platform's patent-applied IP Detection Engine goes beyond standard audio matching and manual search meth...