India, June 20 -- India's beauty and personal care (BPC) products market is projected to reach $39 billion by 2030, driven by a fundamental shift in consumer behaviour, according to a report by e-commerce major Flipkart.

Once an aspirational segment, beauty is increasingly being viewed as a daily essential for self-care and identity rather than an occasional indulgence, the report said.

According to the 'Flipkart GlamUp Annual Beauty Trends Report 2026', the Indian beauty market, currently valued at approximately $27 billion, is identified by industry experts as one of the most attractive growth markets globally.

"India's beauty market is at an inflexion point. What was once an aspirational category has become a daily expression of sel...