India, May 29 -- The new-age digital media is home to over 97 per cent of violative ads in FY26, and online giant Meta alone contributed nearly four-fifths of such problematic campaigns, ASCI said on Thursday.

There were a total of 9,611 ads, which were found to be in violation, of which 97.36 per cent were carried on digital platforms and 2.04 per cent on TV and 0.26 per cent on print media, according to the Advertising Standards Council of India (ASCI).

Among the ads found to be violative on the digital platforms, 79.84 per cent were carried on Meta, which runs popular platforms like Facebook and Instagram, while Google, which runs YouTube, had just 3.59 per cent of the violative ads, the self-regulatory body said.

Websites had a sha...