India, June 5 -- The Delhi High Court has protected the personality rights of Telugu actor Naga Chaitanya and restrained the dissemination of pornographic content and AI-generated images portraying him in inappropriate scenarios.

Justice Jyoti Singh, in an interim order passed on Akkineni Naga Chaitanya's lawsuit, also restrained third parties from selling merchandise bearing his name and image without consent, and directed the removal of the objectionable content from online platforms.

Naga Chaitanya's senior counsel contended that several websites were hosting pornographic video content using the actor's name as a category or tag, which was causing irreparable harm to his reputation.

He further said some parties were selling merchand...