India, Aug. 15 -- The Government has decided to remove the 12-minute-per-hour cap on advertisements aired by television channels, the Information and Broadcasting Ministry said on Friday, citing sweeping changes in the broadcasting landscape.

The decision comes months after the Delhi High Court upheld the restriction, introduced in 2006, and ruled that there was "no constitutional guarantee of profitability or unlimited monetisation of public resources".

The restriction, contained in Rule 7(11) of the Cable Television Networks Rules, 1994, currently bars television channels from carrying advertisements exceeding 12 minutes in an hour, including up to 10 minutes of commercial advertisements and two minutes of self-promotional content.

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